Accessing or using our website www.nexovauk.com, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. We reserve the right to update this policy at any time, and your continued use of the website following any changes constitutes your acceptance of those changes.

1. WHO WE ARE

The data controller for this website is Nexova UK Ltd, a company registered in England and Wales, operating the website www.nexovauk.com. For any queries relating to this policy, you may contact us at business@nexovauk.com. All communications will be handled at our sole discretion and within timeframes we consider reasonable.

2. INFORMATION WE COLLECT

When you visit, browse, or make a purchase on our website, we may collect and retain the following categories of information, as well as any other information you voluntarily provide to us:

    • Identity & Contact Data: Name, email address, phone number, billing and shipping address.

    • Payment Information: Card details processed via our secure payment provider (we do not store raw card data).

    • Order & Transaction Data: Purchase history, returns, and related order information.

    • Technical & Device Data: IP address, browser type, device identifiers, operating system, and referring URLs.

    • Behavioural & Usage Data: Pages visited, time spent, clicks, search queries, and interaction patterns on our site.

    • Communications Data: Any correspondence you send us, including enquiries, feedback, or complaints.

    • Cookie & Tracking Data: Data gathered through cookies and similar tracking technologies (see Section 6).

    • Inferred Data: Preferences, interests, and purchasing propensity derived from your activity on our website. Note: We may combine data collected across different interactions — including data obtained from third-party sources — to build a more complete understanding of your preferences and improve your experience.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for a broad range of purposes necessary to operate and grow our business, including but not limited to:

    • Processing, fulfilling, and managing your orders and payments.

    • Providing customer support and handling returns or complaints.

    • Sending transactional communications including order confirmations and shipping updates.

   • Sending promotional and marketing materials, offers, and product updates (you may opt out at any time).

    • Conducting internal analytics to understand customer behaviour and improve our website and product range.

    • Personalising your browsing experience and presenting content or offers tailored to your preferences.

    • Preventing and investigating fraud, unauthorised access, and other illegal activities. • Complying with applicable legal and regulatory obligations.

    • Sharing aggregated or anonymised insights with business partners for commercial and research purposes.

    • Supporting any business transfers, mergers, or acquisitions involving Nexova UK Ltd. We reserve the right to use your information for any additional purposes not listed above that are compatible with the original purpose for which it was collected, in accordance with applicable law.

4. LEGAL BASIS FOR PROCESSING

We process your personal data on one or more of the following lawful bases under UK GDPR: Contractual Necessity To fulfil your orders, process payments, and deliver purchased items. Legitimate Interests To operate and grow our business, conduct marketing, prevent fraud, and improve our services. Legal Obligation To comply with UK tax, financial reporting, and consumer protection requirements. Consent For non-essential cookies and direct marketing where required. You may withdraw consent at any time at

5. PAYMENT SECURITY & SSL ENCRYPTION

We take the security of your payment information seriously. All card transactions are handled by PCI DSS-compliant third-party payment processors. We do not store your full card details on our servers. Our website uses SSL/TLS encryption to secure data transmitted between your browser and our site. However, no method of transmission over the internet is completely secure. While we take all commercially reasonable steps to protect your data, we cannot guarantee absolute security, and you transmit data at your own risk. We accept no liability for any interception or unauthorised access beyond our reasonable control.

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar tracking technologies to enhance functionality, analyse traffic, and deliver targeted advertising. By continuing to use our website, you consent to the placement of cookies on your device. Types of cookies we use include:

    • Essential Cookies: Required for core website functions such as the shopping basket and checkout.

    • Analytics Cookies: Track how visitors use our site to help us improve performance and content.

    • Marketing & Retargeting Cookies: Enable us and our advertising partners to show you relevant ads across other websites and platforms.

    • Preference Cookies: Remember your settings and personalise your experience. We may work with third-party advertising networks and analytics providers who place their own cookies. We are not responsible for the privacy practices of these third parties. You may manage cookie preferences through your browser settings, though disabling cookies may impair some website features.

7. DATA SHARING & THIRD PARTIES

We may share your personal data with trusted third parties in the following circumstances, and we are not required to obtain your separate consent for each such disclosure:

    • Delivery Partners: Couriers and logistics providers (e.g., Royal Mail, DPD) to fulfil your orders

    • Payment Processors: Secure, regulated payment gateways to process transactions.

    • Marketing & Analytics Partners: Service providers who assist with email marketing, retargeting, and website analytics.

    • Technology & Hosting Providers: Platforms and infrastructure providers that support our website operations.

    • Business Partners: Carefully selected commercial partners for joint promotional or research activities.

    • Legal & Regulatory Bodies: Where required by UK law, court order, or to enforce our legal rights.

   • Business Transfers: In connection with any merger, acquisition, restructuring, or sale of business assets.

We take reasonable steps to ensure third parties handle your data securely; however, we are not responsible for the independent privacy practices of those third parties once your data is in their possession.

8. DATA RETENTION

We retain your personal data for as long as is necessary for the purposes set out in this policy, and for as long as we determine is commercially reasonable for our business operations. Specifically:

   • Order and transaction records are retained for a minimum of 6 years for legal and accounting compliance.

   • Customer account and preference data is retained for the lifetime of your relationship with us, plus a reasonable period thereafter.

   • Marketing data is retained until you opt out, after which it may still be held in suppression lists.

   • Technical and usage data may be retained indefinitely in anonymised or aggregated form.

9. YOUR RIGHTS Under

UK GDPR, you have certain rights in relation to your personal data, including the right to access, correct, or request deletion of your information. To submit a request, please contact us at business@nexovauk.com. We will assess all requests on a case-by-case basis and respond within the timeframe required by law. Please note that some rights are subject to exemptions, and we reserve the right to decline requests where permitted by applicable legislation. We may require you to verify your identity before processing any rights request. We will not be obligated to fulfil requests that are manifestly unfounded, excessive, or repetitive. Regulatory Note: If you are unsatisfied with how we handle your data, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk. We would, however, welcome the opportunity to resolve any concerns directly before you escalate to a regulatory body.

10. LIMITATION OF LIABILITY

To the fullest extent permitted by law, Nexova UK Ltd shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of this website or from any unauthorised access to your data that is beyond our reasonable control. Our website may contain links to third-party websites. We have no control over, and accept no responsibility for, the content or privacy practices of any linked sites. Visiting third-party links is entirely at your own risk.

11. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update, modify, or replace this Privacy Policy at any time and without prior notice. Changes take effect immediately upon being posted to this page. The ‘Last Updated’ date at the top of this document will reflect the most recent revision. Your continued use of our website following any changes constitutes your full acceptance of the revised policy. We encourage you to review this page periodically.